How Pre-Planned Should Your Content be Before You Launch?

I’ve received this question numerous times recently and thought it would be helpful to create a video on it. 

Whether you’re looking to launch something new like a podcast, or just to start creating more online content to build your brand, it can feel confusing to know how much you should have pre-planned before you go live.  Should it be perfectly planned, or should you just wing it and evolve as you go? 

I share my thoughts of the best path to take in today’s video!

Elyse Archer