Become renowned as a true expert in your space and have dream clients consistently seeking you out to work with you
being visible on video is critical to maintaining a competitive edge today
In today’s market, you need to be using video to establish your credibility and your brand.
If you don’t believe me, check out these latest numbers from Wordstream:
64% of all consumers make a purchase after watching branded social videos
Marketers who use video grow their revenue 49% faster than non-video users
Here’s the challenge, though. The market is more saturated than ever, and all professionals are vying for the attention of their ideal clients.
Here’s a number that will blow your mind - according to Forbes, 90% of all content ever created on earth has been created in the past 2 years.
So, if you’re not consistently creating video content that stands out and showcases your expertise, you’re going to be left behind.
Can you relate to any of this?
You’re a power player in your space. You’re one of the best in your industry, but not enough people know it.
You want to be more visible on in your field and you know that video is a great opportunity for you to build your brand, but …
You don’t like the way you look or sound on camera
You worry that you’ll make a big mistake in a video that will be out there negatively impacting your brand for all of time
When it comes time to “go live” or jump on camera you come to a screeching halt, filled with self-doubt
You aren’t sure of what to say on the video - why would anyone watch?
It feels overwhelming and time consuming to create video content
Or, perhaps you’re already creating video content, but it’s not getting the traction you hoped for and you can’t figure out why.
And so you just sit back, letting your competitors who are creating video content pass you by. You know that many of them aren’t even as good as you, and it pains you to see them get all the opportunities. You know that you have a window of time to really establish your mark and generate as many clients and opportunities as possible, and you feel that’s slipping away. You know that you need to master this skill, but you don’t know where to start.
Well I’m here to tell you, it’s absolutely possible for you, and I’ve done it myself even with no background in video production or even formal experience in the first industry I was creating videos for.
Let me explain:
At age 28 I left the corporate world for good to become an entrepreneur. I was making a lucrative six figure + income selling digital marketing services for a large global brand, but I knew that I was called to do something greater with my life. So I made the leap, leaving my corporate job without too much of a plan (this is NOT necessarily recommended, haha), and had to start over fresh. I knew that I wanted to do sales coaching, but here’s the problem - I’d literally never done it before and had no idea where to start.
What I WAS very clear on was that I had six months’ of income saved up to live on before I would have to return to corporate, and that the only thing I knew would help me build a successful company would be to become well-known as a sales coach.
And so off I went, promoting myself all over town as “The Six Figure Sales Coach” (catchy, huh?) :)
I created networking events, a Facebook group, and more, but the most effective thing by far that I did was to start to share my knowledge about the sales process using videos.
Several times a week I started posting a video on LinkedIn with a quick sales tip.
Now, there are several important things to note about these videos:
They weren’t edited (not that I didn’t want to; I just didn’t know how to)
They weren’t scripted
They took an average of 5 minutes or less to create
Many of them weren’t all that good!
But guess what? It didn’t matter. I literally didn’t know what I was doing, but I was floored at the results that these videos generated. Within weeks I started having people reach out to me saying they’d seen my videos online and wanted to work with me.
They said they felt like they knew me, and they appreciated how much I had shared about the sales process in my videos. They thought if they could learn that much from me for free, they could definitely get more out of working with me as a coach and consultant. The conversations I had with these people were easy, and they readily signed up to work with me because they felt like they already knew me and trusted me.
I even had one inbound contact from a video I filmed in my car, on a call phone, that turned into over $100k in business, countless referrals and became one of my very favorite clients of all time.
I quickly built brand recognition in the field of sales coaching, and within about three years I had built a business that was doing just shy of half a million in revenue per year.
Remember, this is all from scratch, without ever having done sales coaching before.
Now, while I have moved on from sales coaching to personal brand strategy work, I still use the power of video to demonstrate my expertise and to generate literally hundreds of inbound contacts to my business per month. My videos, if you watch them, are still not scripted, still not edited, and still not highly produced (although I hope they’re at least a teeny bit better than they were when I first started!). But boy do they work.
I realized from this experience the massive opportunity that exists for professionals who become consistent about showcasing their expertise using video, and I’m passionate about helping you master this process to become known as the true thought leader and expert that you are!
video confidence coaching
To help you master this skill and finally build the professional brand you’ve dreamed of for so long, I’ve created a 90 day program, Video Confidence Coaching, that will help you master the mindset and techniques needed to become confident on camera, as well as to actually start creating video content that generates inbound leads and opportunities for you. The primary focus of our work together in this program will be building your brand creating videos for LinkedIn, but the concepts will apply to any other social platform you want to use.
alright, how does this work?
Here’s the thing….
You’ve already built up an amazing network online, especially on LinkedIn. You know there are ideal clients out there just waiting to hear from you. You think the market is telling you that you have to build a huge brand on Instagram or some other social platform that you don’t want to spend a lot of time on. But here’s the secret - you don’t actually have to do that. I have the tools to make you known as an expert on LinkedIn, where you already are and your audience already exists!
BY THE COMPLETION OF THIS PROGRAM, YOU WILL HAVE:
I can’t wait to toast to your success!
Total confidence in how you show up on camera and zero hesitation when it's time to hit record or to go live
Clarity on who your ideal client is - demographics, psychographics, what questions they have that you can answer on video to establish yourself as an expert and resource for them
Clear positioning of yourself as an expert - a succinct way of introducing yourself and establishing your credibility in your videos and your supporting materials. You'll be able to clearly articulate why you're the one clients would want to work with
Developed a natural style of delivery on camera that's articulate, powerful and doesn't sound scripted
A simple and easy to use technology toolkit that you use for your video creation
A call to action that gets ideal clients reaching out to you
Confidence in how to write compelling copy and titles for your videos
A simple, duplicatable follow up process that you use to respond to inbound leads
Actual videos produced and live that are generating inbound leads for you
A schedule and system for integrating regular video creation into your daily life to get max results in a short amount of time
A content calendar system created so that you're never 'winging it' and always confident that the video you're creating is going to bring value and generate inbound leads
does this actually work?
Yep, it does.
I generate almost all of my inbound leads on LinkedIn just putting out a few videos a week and then responding to inbound requests that come my way as a result of the videos.
Here’s a screenshot of my connection request inbox. About 200 of these requests came in over 2 days as a result of one single video I did.
There is a method and a strategy that makes this work, though, and it needs to be done the right way. That’s where I come in - I’ve spent years refining this system and can’t wait to give you all my secrets to make it work for you!
consider me your best kept secret :)
Working with me to help you craft your video strategy will provide a safe place to make mistakes. There is no judgment here. I don’t care if you mess up 20 times while you’re recording - trust me, I’ve made all the mistakes that can be made! I’m here to help you discreetly and confidently master this skill so that you can share your expertise with the world!
Along the way I’ll be providing creative ideas of what sort of content will resonate best with your audience and position you most powerfully as an expert
You’re finally going to feel confident and excited about getting your videos out into the world, and you’ll just love it when your inbox is filled with requests from ideal clients wanting to work with you!
Your Video Confidence Coaching Program includes:
90 days of weekly one on one coaching with me that will help you:
Master your mindset so that you show up confidently and articulately on camera
Pinpoint the messaging that will have your ideal client scrambling to work with you
Clarify and articulate your positioning as an expert in your space
Know exactly what tools to use to record and publish your videos
Have confidence in how to write titles and copy for your videos that gets your ideal clients watching and taking action!
Create lead generation systems to capture and convert inbound leads that come as a result of your video content
Confidently use video in a one to one setting (i.e. a video sent directly to a target or prospect) as well as a one to many setting (i.e. a video published to your entire network on LinkedIn)
Become visible and known as the expert you are by actively creating and publishing video content as we work together
Have a content plan and calendar so you never have to waste time wondering what type of video to film next
A bonus 90 minute Video Mastery kick off intensive with me upon signing up for your program
Scripts for responding to and converting inbound leads
A technology toolkit cheat sheet
A customizable content calendar you can use to plan out your content and master your video creation schedule
now is your time
We are living in a window of time where you can make a big impact in a short amount of time by building your professional brand through video, especially on LinkedIn. This is a ground floor opportunity, but it won’t last for long.
The market is getting more and more saturated - look at what’s happened to Facebook and how hard it is now to get your content seen there without paying for ads. There is a unique opportunity to build your professional brand and your expertise by publishing thought leadership videos to LinkedIn and still get them SEEN by thousands of ideal clients. But this window won’t last forever. Just like the algorithm changes on Facebook and Instagram that eventually limited the amount your content is shown without having to pay for views, the same will happen on LinkedIn.
Now is your time to get in on the ground floor and build your brand and credibility. You can choose to take action or sit back and let the opportunity pass you by - the choice truly is yours. However, if you want to take advantage of this opportunity, I”m here to help you do it right, and do it quickly.
Your Video Confidence Coaching Program is available to you for one total payment of $2500 or three monthly installments of $1000.
You may be wondering…
Will videos really help me be better known as an expert?
Yes, in fact:
72% of businesses say video has improved their conversion rate. (Wyzowl)
52% of consumers say that watching videos makes them more confident in online purchase decisions. (Invodo)
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)
Look, you are an expert and you are great at what you do. People are looking for what you do online, and they are looking to be guided. The only missing link is right now, they aren’t finding YOU as they look for experts, so it’s time to fix that!
This is not just a vanity play for me, and I’m not doing this just for fun. I need these videos to generate inbound opportunities for me. Will they work?
Of course this isn’t a vanity play for you! It isn’t for me either :) I know that you’re too busy these days to create videos just for fun. You need them to create results for you, and quickly. I can confidently say that the #1 driver of new opportunities in my business is publishing thought leadership videos online, especially on LinkedIn. My new client opportunities, speaking opportunities and media opportunities come in almost entirely from people who watch my videos on LinkedIn and reach out to work with me. That is the only reason I do the videos, and I know that’s the reason you want to do them as well. You can have the same thing happen in your business - it just requires a solid strategy, which I’m here to help you create.
Can I really make that much progress in 12 weeks?
Yes. This is simply a new skillset, much like when you learned
to use new technology like Facebook or your iPhone for the first time. Think about it - it felt a little clunky at first, but it didn’t take you long to get the hang of it and start to really
use that tool for your benefit! This is the exact same way. By creating a safe space for you to experiment, make mistakes and start to really master this skill, you will be soaring in no time and fully confident in your ability to master video for your brand.
Can it really be this simple?
Yes! I didn’t believe it either, but it really is as simple as the process I will teach you to do.
I’m no model, and I’m not super confident in how I look. Can I still really look and sound good on video?
Becoming known as a thought leader in your space has nothing to do with the way you look. This is not a beauty competition :) What it is about is being articulate and confident in your delivery, which is what I’ll help you to do. The beauty of this process is that the more YOU you are, the more the right people will connect with you. This isn’t about you being for everyone. I’m certainly not for everyone! But I was enough for you that you showed up here and are considering working with me. Your ideal clients will do the same for you.
What if I don’t have the time?
If you’re serious about establishing your expertise in your space, the truth is that you really don’t have time to waste. The market is getting more flooded every single day, and each day that passes by without you being visible is a wasted opportunity. Our work together will not take long. It’s just 12 weeks, and most calls are only 30 minutes. That’s it. It’s a miniscule time investment in exchange for having a working lead generation system that you can use forever. Plus, the truth is you’re probably spending a lot of time right now on lead generation that isn’t working. Invest a fraction of that time into learning how to master video, and your ROI on that time investment will be huge.
Is it worth the investment?
How many clients or new opportunities will it take you to recoup your investment? Probably not many. The number of opportunities you’re missing out on right now because you’re NOT visible as an expert in your space is probably huge. The other great thing about this video content is that it will continue to sell you to prospects who don’t say yes right away. Think of it as an automated lead nurturing system that ultimately will convert more clients for you without you having to do any extra direct outreach to them. I can’t tell you how many prospective clients have said no to me at first, only to reach back out 1 - 6 months later to say they’ve been watching my videos, and they’re now ready to buy. The investment is a drop in the bucket compared to the return you’ll get if you follow the process.
still wondering if video confidence coaching is right for you?
schedule a discovery call with me
At the end of the day, whether you take action on this or not is your choice. However, if you are excited for the opportunity to finally be known as a true expert in your space, and you’re just struggling with some fear or self-doubt about whether or not you can finally really do this, I warmly invite you to let me help you through the process.
There is nothing I love more in the world than seeing my clients light up when they finally see themselves shining as the true experts that they are.
You don’t have to know how to do it all now, you just have to take the leap and give yourself the support you deserve in building this next level of your personal brand. I’ll be here for you the whole way and I believe in you. You are not alone in this and I’d love nothing more than to help you make this dream a reality and finally conquer those limiting beliefs that have held you back for so long!
You have what it takes to be successful at video, and it simply takes having the right coach and guide to help you master the skill. I would be honored to be that person for you.
Join me today on this journey and let’s fast-track you to having a reputation as a top expert in your space!
about your coach:
Elyse Archer is a founding team member and Personal Brand Strategist with Brand Builders Group whose insights have been featured in major media including Forbes and Inc. She is a keynote speaker and host of the podcast Instant Impact with Elyse Archer, where she shares best practices from top business leaders who have created extraordinary personal brands and world class networks.
Prior to joining the founding team of Brand Builders Group, Elyse served as a Partner in an 8-figure international sales coaching organization, where she helped sales professionals achieve their goals.
With a degree in Journalism from UNC-Chapel Hill and over 10 years’ experience in the digital marketing industry, Elyse leverages her background to help people position themselves as thought leaders in their space.
Outside of work Elyse is the creator of the Instant Impact Challenge, in which she is committed to doing something generous for someone else every day for 100 days and sharing about it on social media. Her goal is to show people that you can create a massively positive impact in the world in only 5 – 10 minutes per day. Elyse believes that abundant generosity is the key to a well-lived life. She is passionate about helping other people leverage the power of generosity that so that they can build high-level relationships, achieve their goals and leave a personal legacy that makes them proud.